elemis usa, an award winning skin care brand who specialize in luxury ‘anti-aging’ products, brought us on to help bring one of their latest products to life in a new commercial spot.
the ask was for us to create an elegant transition element, light particles morphing into a dollop of their eye cream product, to be employed at the climax of the advertisement. as such, the client was very specific how they wanted the elements to look and feel. thankfully, they gave plenty of reference.
the light refraction in this frame as reference for the light particles
the texture and color of the cream from this frame for the ‘dollop’.
a few frames of our final deliverable below