one of those ideas that makes you scratch your head wondering why you didn’t think of it first. Pavemint is a “parking-share” app, helping the citizens of Los Angeles find parking. We added some graphics overlays to this fun explainer video.
one of the most common requests of clients today is to find a new and innovative way to show the viewer what the person on screen is doing on their phone. As with most things, keeping it simple is usually the best answer. These clean graphics supplement what’s happening in the story, and give an idea how the app functions without being overbearing.
this final drone shot was meant to show an LA street with no parking, to highlight the need for Pavemint. Unfortunately, these streets were actually wide open, so we added in a bunch of cars in post so there were no open parking spaces. Can you tell which are fake?