Lavu, a point of sale system for restaurants, approached us to do an explainer video about what set their system apart. Originally we’d discussed doing the video as a 2D animation. Before we got too far into conceiving a style, however, Lavu changed their mind and we decided to shoot a live action video with customer testimonials, which we produced soup to nuts. Lavu is based out of New Mexico, we flew out there to shoot on location in some local restaurants in Albuquerque.
Lavu is named for the son of their CEO’s penchant for pronouncing “love you” as one word. The company in general is very gregarious, and naturally have a great relationship with their clients. As a result, they were able to secure us locations for shoots in multiple restaurants around town. So many, in fact, that we had to add a day of shooting to incorporate. Another challenge that arose, because we kept adding locations, was we were not able to scout in advance and thus had to be ready for anything.
LAVU - Point of Sale System
LAVU - Point of Sale System
LAVU - Point of Sale System
LAVU - Point of Sale System
LAVU - Point of Sale System
still hoping to incorporate some demo of their product, but short on the budget necssary to create an animated walk through, we decided to use a series of tracking shots as a work around to create a visually appealing look at the Lavu POS in action.
LAVU - Point of Sale System
LAVU - Point of Sale System
LAVU - Point of Sale System
LAVU - Point of Sale System
took some time to build the rig for these overhead shots showing off the phone app, really happy with how they turned out though. also, beer.
LAVU - Point of Sale System
LAVU - Point of Sale System
LAVU - Point of Sale System
LAVU - Point of Sale System
LAVU - Point of Sale System